YouTube description templates you can copy (long videos, Shorts and lives)

What to write in a YouTube description, what shows above "more", and three templates you can copy today, with a filled-in example from a Marathi cooking channel.

Updated · 9 min read · By Videxa Editorial Team

An Indian creator filling in a neat template on a laptop next to a bowl of misal

Short answer: a good YouTube description opens with one or two lines that say what the video is and who it is for, because that is all viewers see before they tap "more". Below that, add what is inside (chapters if you can), links that help, any disclosure, and up to three relevant hashtags. Copy the templates below for a long video, a Short and a live stream.

In short

  • The first lines do most of the work: they show before "Show more" on a computer and "more" on a phone.
  • YouTube suggests a unique description for every video, with 1 to 2 main words also used in the title.
  • Chapters need a first timestamp of 00:00, at least three timestamps in order, and chapters of 10 seconds or more.
  • Up to three hashtags show by your title. More than 60 and YouTube ignores all of them.
  • Paid promotion is disclosed with the checkbox in Studio, not only in the description.

What does a YouTube description actually do?

It tells both viewers and YouTube what your video is about. YouTube's own description tips say exactly this, and add that search terms are matched with the video and the text in the description, which helps viewers find it.

A description does four jobs. It helps search, by using the words people type. It gives context, so a viewer knows whether this video is for them. It carries links to your other videos, playlists or anything you mention. And it holds chapters, the timestamps that split a long video into parts.

YouTube suggests two habits that cost nothing. Write a unique description for every video, so it stands out from similar ones. And pick 1 to 2 main words that describe the video, and feature them in both the title and the description. To find those words, YouTube suggests pretending you are searching for your own video: what would you type?

The limit is 5,000 characters. You do not need to come close. A clear opening, a short list of what is inside, and the links that matter will serve most small channels well.

What shows above "more" in a YouTube description?

Only the first few lines. YouTube describes a description as two parts: what viewers see before clicking "Show more" on a computer or "more" on a phone, and what they see after. It suggests using the first lines to describe the video, because that is what viewers see first.

So do not open with "Hello friends, welcome back to my channel" or a row of social links. Open with the promise of the video, in the words your viewer uses.

Weak opening

Namaskar mitrano! Welcome back to my channel. Please like, share and subscribe. Follow me on Instagram...

Better opening

Kolhapuri misal at home, with a spice mix you can store for a month. Made for beginners cooking for a family of four, no special tools.

The better opening repeats the main words from the title ("Kolhapuri misal"), names the viewer and gives a reason to watch. The greeting and the links still go in, just lower down. YouTube also suggests checking how your description looks in search, on the watch page and on different phones, so the most important part shows the way you want.

A description template for a long video

This works for tutorials, recipes, reviews, vlogs and explainers. Replace the brackets and delete any line you do not need. A shorter description that is true beats a long one that is padded.

Copy this template: long video

[What the video is, in one line, using your 1 to 2 main words.]
[Who it is for, or the problem it solves, in one more line.]

In this video:
[2 to 4 short lines on what the viewer will learn or see.]

Chapters:
00:00 [Opening, named the way a viewer would say it]
00:00 [Part two]
00:00 [Part three]
00:00 [Wrap up]

Watch next: [title of a related video] [link]
Playlist: [playlist name] [link]

[Things you mention or use, if any, with links.]
[Paid promotion line, if the video has one. See below.]

[One line about your channel and how often you upload.]

#[Hashtag1] #[Hashtag2] #[Hashtag3]

Fill in real chapter times after you finish editing. The "how often you upload" line tells viewers when to come back, like "New recipe every Sunday".

To save time, YouTube lets you fill in a default description that adds basic channel information to every upload. Put your channel line and social links there, and write only the top part fresh for each video.

A description template for a Short

Keep it short. Viewers watching Shorts are moving fast, so one clear line and a pointer to the full video usually say enough.

Copy this template: Short

[What happens in this Short, in one line.]
[Optional: one line of extra context, like the place or the price.]

Full video: [title of the long video, if there is one]

#[Hashtag1] #[Hashtag2]

For linking a Short to a long video, YouTube has a dedicated option: with advanced features, you can add a Related Video that appears as a link in the Shorts player. That does the job better than hoping someone opens the description.

A description template for a live stream

A live description has two lives: before and during the stream it tells people what to expect, and afterwards the saved video needs to make sense to someone who missed it. Picking the hour is its own question, covered in the best time to upload in India.

Copy this template: live stream

LIVE: [topic], [day] at [time] IST
[What you will cover or do, in one or two lines.]
[Who it is for: beginners, regular viewers, students of a class or exam.]

Bring your questions about: [2 or 3 topics]

Chat rules: be kind, stay on topic, no links or spam.

After the stream:
[Edit this part later: a one line summary of what was covered,
and timestamps for the main parts.]

[Paid promotion line, if any.]

#[Hashtag1] #[Hashtag2] #[Hashtag3]

How do YouTube chapters work in a description?

You add a list of timestamps and chapter titles to the description, and YouTube turns them into sections with their own previews. YouTube's chapter rules are short and strict:

Chapter rules from YouTube Help

  • The first timestamp starts at 00:00.
  • There are at least three timestamps.
  • They are listed in ascending order.
  • Every chapter is at least 10 seconds long.
  • Your channel has access to chapters, which is an advanced feature.

If any rule is broken, the chapters simply do not appear. YouTube also notes that chapters are not available if the channel has an active strike, or if the content may be inappropriate for some viewers. Your own chapters override automatic chapters, and you can turn automatic chapters off in Studio.

Name chapters the way a viewer would describe the part: "The spice mix" beats "Step 2". A good chapter list is a second, more detailed title for the video.

How many hashtags should a YouTube description have?

About three that describe the video exactly. Out of all the hashtags in your description, YouTube shows up to three it considers most engaging by your video title, and each hashtag links to a page of other videos using it.

Hashtags have no spaces, so join the words: #KolhapuriMisal, not #Kolhapuri Misal. Pick hashtags a viewer of this video would actually tap, like #MarathiRecipe or #StreetFood, not the most popular tag of the week.

Hashtags in the description are not the same as the tags in YouTube Studio's Tags field. The guide on whether YouTube tags matter explains the difference and why tags deserve only a couple of minutes.

Links that help the viewer, and an honest line about anything paid. Clickable links in a long video's description are an advanced feature, so if yours do not work yet, check your access in YouTube Studio under Settings, then Channel, then Feature eligibility. YouTube's description tips also suggest linking to playlists of related videos and crediting collaborators and channels that helped you.

If your video includes branded content, a sponsorship or an endorsement, YouTube requires you to tell it by selecting the paid promotion option in your video details. This adds a disclosure label at the start of the video. A plain line in the description, such as "This video is sponsored by [brand]", helps viewers too, but it does not replace the checkbox. YouTube adds that you and the brands you work with are responsible for following the law where you are, so in India it is worth reading the influencer advertising guidance from the Advertising Standards Council of India (ASCI).

Two more fields live near the description in Studio. If your video has realistic altered or synthetic content, YouTube requires you to disclose it with the altered content setting. And if you need to fix a mistake after publishing, YouTube lets you add a "Correction:" section to the description, after any chapters, with a timestamp and a short explanation.

A filled-in example

Example: a Marathi home cooking channel, long video

This is an example to show the template in use, not a real channel. Title: "Kolhapuri misal at home, with a masala you can store | झणझणीत मिसळ"

Kolhapuri misal at home, with a spice mix you can store for a month. Made for beginners cooking for a family of four, no special tools.

In this video: how to roast the masala without burning it, how to get a thin, spicy kat, and how to store the mix so it stays fresh.

Chapters: 00:00 Why this misal is different. 01:15 The spice mix. 04:30 Making the kat. 08:10 Plating and taste test.

Watch next: Pithla bhakri in 20 minutes [link]. Playlist: Kolhapuri food at home [link].

New Marathi recipe every Sunday morning.

#KolhapuriMisal #MarathiRecipe #MaharashtrianFood

Notice what is missing: no wall of keywords, no thirty hashtags, no "subscribe" in the first line. Everything above "more" is about the misal. The guide on how to write a YouTube title covers the title half. For the full upload routine, including audience settings and AI disclosure, see Your upload checklist in the free Academy.

Questions creators ask

How long should a YouTube description be?

As long as it is useful, up to YouTube's 5,000 character limit. The first two lines matter most because they show before "more". For most small channels, a strong opening, a few lines on what is inside, chapters, links and hashtags come to well under 1,000 characters.

Can I copy the same description to every video?

Only the bottom part. YouTube suggests a unique description for every video, because it helps it stand out from similar ones in search. Keep your channel line and links in the default description, and write the top lines fresh each time.

Why are my chapters not showing?

Check the rules: first timestamp 00:00, at least three timestamps in ascending order, each chapter at least 10 seconds. Your channel also needs access to chapters, and chapters do not show if the channel has an active strike or the content may be unsuitable for some viewers.

Should I write the description in Hindi, Marathi or English?

Use the language and script your viewers search in, the same as your title. If your viewers search both "misal pav" and "मिसळ पाव", it is natural to use both forms once in the opening lines.

Do keywords in the description still help?

Yes, in moderation. YouTube says search terms are matched with the text in your description. Use your main words naturally in sentences. Pasted keyword lists are against YouTube's policies and can get a video removed or penalised.

Sources

  1. Tips for video descriptions, YouTube Help
  2. Edit video settings, YouTube Help
  3. Video Chapters, YouTube Help
  4. Find playlists & videos using hashtags, YouTube Help
  5. Learn about feature access for YouTube Creators, YouTube Help
  6. Add branded content restrictions & disclosure labels, YouTube Help
  7. Add tags to your YouTube videos, YouTube Help
  8. Advertising Standards Council of India, ASCI

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